For many years now, I have watched the coffee quality in the United States market continue to decline. The quality of fresh ground coffee in vacuum packed tins just is not what it should be. The United States consumes more coffee than any other country in the world, and yet, year after year, Americans are forced to consume cheap, bitter tasting blends that take all the enjoyment out of coffee consumption. The Specialty Coffee Industry addressed the above by producing and marketing a better coffee through specialty gourmet whole bean shops and whole bean bin sections found at better supermarkets throughout the country and Americans responded by increasing their per capita consumption figures for the first time in many long years.

The Simple Truth About Whole Bean Coffees as Currently Sold Today

Whole Bean Coffees Sold In Open Air Bins Do Not Represent The Finest Coffees Available Today! The common practice of placing fresh roasted new beans on top of old beans in open air containers that have never been properly cleaned or maintained, results in stale, often rancid, product. In addition to the above, Americans chose the convenience of precision ground, fresh roasted, vacuum-packed tins over whole bean product ovcer 50 years ago! What has changed as we find ourselves in the convenience oriented fast lifestyles of the 1990's? Only the quality of the product packed in tins! Precision ground coffee in vacuum-packed tins outsold whole bean coffees by almost 8 to 1 in 1996. Americans currently do not have the convenience choice they deserve in quality coffee.

1999 - 2000 Estate Grown Signature Blends Offers Americans A Choice!

The rarest blends of estate grown 1999 - 2000 Arabica Bean coffees from around the world, master blended, roasted to perfection, and packaged the way Americans like to buy coffee - IN AIR TIGHT, VACUUM-PACKED, RE-USABLE TINS! My coffee is packed hot, right from the roaster. My vacuum-packed tin is extra heavy so that a strong vacuum can be drawn on the product assuring a fresh, oxygen free, precision ground coffee product for many years. Like the rarest of the world's great wines, my coffees actually improve in the tin as they age during their initial year following packing. Great coffee should never be bitter and you have my personal signature and guarantee that Signature Blends will taste the way coffee should!

Old Fashioned American Value

Yes, you can pay 7, 8, 9, 10 dollars a pound or more for great whole bean gourmet coffees, but why pay more? You can't buy a better tasting coffee than Signature Blends and it will sell for $4.99 per 11 ounce container! 4.9 cents per cup! That's a value every American deserves and every American can afford. Enjoy these great coffees from around the world or write to me for a complete refund@ Even the great wine merchants won't make you that guarantee. Enjoy!

Sincerely,

President, Nature's Finest Products, Inc.